our philosophy

we believe that smaller companies can grow by understanding and learning from the best practices of successful multinational companies

Embedding commercial excellence - introducing new ideas and ways of working inspired by the practices of successful multinationals - will deliver strong, enduring growth for your business.

Commercial excellence isn't simply about transplanting "best practices" from one company to another. Successful multinationals spend huge amounts of time and effort to develop best practices that are perfectly suited to their needs. As these best practices are tailored to their culture and specific ways of working, they cannot simply be copied by other companies.

We believe that, to work effectively, best practices must be adapted to the capabilities, resources and culture of a company - the "best practices" of successful multinationals become the inspiration rather than the blueprint for other companies to follow.

Our approach to commercial excellence is based on creating solutions that take inspiration from the best practices of successful multinationals yet are relevant and tailored to the specific needs of your business.

our experience

 we've joined forces to help others take inspiration from the great ideas and ways of working that we’ve experienced over the years at successful multinationals

eloquel is led by two friends, Dave and Nathan, who together hold over 40 years experience in successful multinational companies including:

dave alford

dave has 25 years experience across the consumer goods and automotive industries and has led group programs driving commercial excellence at Carlsberg and CO-RO following years of hands-on customer experience at Mars and Whitworths.

most recently dave led the start-up of a soft drinks business in East Africa for BIDCORO.

nathan neal

nathan has 25 years experience across the consumer goods and automotive industries and has led numerous projects driving revenue growth management following years of customer marketing experience at Coca-Cola Enterprises.

most recently nathan led the group marketing activities for Audi, VW and BMW brands at Jardine Motors Group.


22 The Cedars

Dunstable Street



MK45 2JZ

call us on +44 (0) 7432 102302 to discover how we can help grow your business:

email dave@eloquel.co.uk and we'll get back to you very soon:

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