we are eloquel

sharing simple ideas and solutions
to help you unlock growth and enhance profitability

what we do 


through consulting we help you address key challenges, solve pressing issues and unlock new opportunities for growth


through training we develop the skillset of your team and ensure the team, processes and tools are ready for growth


through partnering we work with you side-by-side to develop simple yet compelling strategy that delivers outstanding growth

commercial excellence

doing the right things in the right way

commercial excellence impacts every aspect of what we do, from strategic choices on what we offer and to whom, to operational choices on how to present our brand when and where potential customers are ready to buy

our simple framework distils the scope of commercial excellence into eight elements centred around effective decision making

whether following our process from brand ideation through creating strategy to execution, or just deep-diving into a single element of the framework, we help you to create solutions for doing the right things in the right way

unlocking growth

we help you become a bigger, better business through:

  • inspirational solutions from our breadth of experience in commercial roles

  • proven ideas that can be applied to any size of business and scaled as the business grows


we ensure changes stick and results last with:


  • simple to understand models relevant to your unique needs

  • simple to use tools applied in a pragmatic and practical way

who we are

eloquel was formed in 2013 as a technical consultancy though in 2019 changed leadership and shifted focus to driving commercial excellence

eloquel is led by two friends, Dave Alford and Nathan Neal, who together hold over 40 years experience working with brands including:

we've joined forces to help others take inspiration from the great ideas and solutions that we’ve experienced over the years

what our customers say

through regular coaching sessions, eloquel has enabled BBY to sharpen its focus whilst helping me to reassess priorities so that i’m now spending more of my time on what matters most

James Smith

Founder & Director at Big Bold Youth CIC

welcoming eloquel into our leadership team has helped Food-fix to create an inspiring brand strategy and winning go-to-market plan for our exciting new range of vegan products

Mike Thomson

Chairman at Foodfix Consulting Ltd

eloquel ltd.

Company registered 08642291

VAT registered 172807596

© 2020 by eloquel ltd. proudly created with Wix.com

call on 07432 102302

to discover how we can help

email dave@eloquel.co.uk

to arrange a free consultation